Communicating with your customers is about so much more than placing a series of adverts, creating glossy brochures or having an eye-catching Facebook page. Of course, adverts, brochures, press releases and the many other ways you reach the people you want to do business with are all valid ways of getting your message across.
Building trust
You need to ensure those messages not only truly reflect who you are, but that they reach your customers in a way which will be welcomed and trusted. Your customers need to believe that your communications with them will bring benefits, not just add an endless stream of sales pitches into their inboxes.